Brand licence · Studio-in-a-Box

Studio-in-a-Box

Open a Pragma° recovery studio under licence — the brand, the protocols and the system, with a three-device core built on Pragma° Health’s own results.

This is a brand licence, not a hardware bundle. You operate under the Pragma° name, run our documented protocols, and plug into a national lead-generation layer — with a three-device recovery core included so you can open. It is a licence to run a proven concept, not a discount on equipment.

from €149,000 three-device core · 5-year licence · excl. BTW

Book a conversation What’s included ↓

Not ready for a full licence? Launch with Pragma° fills a single recovery room you buy — the marketing engine and the guarantee, from €4,500.

The licence

What the licence does for you.

Written as what you get out of it — not a feature list.

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You trade under a name people already trust

Operate as Pragma° — the brand, the concept and the recovery method — instead of building recognition from zero.

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No one opens a second Pragma° next to you

Territory protection by population size, so your catchment is yours to build.

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Your team can run this without recovery experience

Staff training, the booking system and periodic evaluations mean the studio runs to standard from day one.

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Proven protocols, not just proven hardware

How a session runs and how staff handle intake — the operational playbook that comes with the licence.

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A national layer that sends leads your way

Blueprint, SEO and Insights build visibility and generate leads nationally — on top of your own local marketing, not instead of it.

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A recovery core that’s ready to open

e°CABIN, LedPro Vertical and OxyPro VS1 included — enough to run a real studio from the first day.

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Room to grow, on aligned terms

A five-year licence with a renewal option, and a clear path to add modalities as you scale.

The core

Three devices, ready on day one.

The recovery core that comes with the licence — enough to open, with room to add.

e°CABINWhole-body cryotherapyView → LedPro VerticalRed & near-infrared lightView → OxyPro VS1Hyperbaric oxygen (HBOT)View →

From €149,000 — three core devices (e°CABIN, LedPro Vertical, OxyPro VS1), the Pragma° licence, protocols, and territory. A heavier OxyPro configuration, or adding X°CRYO and X-TONE as in-visit add-ons, increases the investment.

The honest question

“Why not just buy the equipment myself?”

You can — and it would cost about the same. Here’s what the licence adds that buying alone doesn’t.

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A concept, not a device

Five recovery modalities can run under one roof, giving multiple revenue streams per client — broader than any single-device concept.

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Proven protocols

You inherit how Pragma° actually runs sessions and intake — not just the machines, but the method that makes them pay.

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A national lead engine

The Pragma° marketing layer generates demand nationally and routes it to you, feeding your own local campaigns.

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A protected territory

The catchment is yours — you’re not competing with another Pragma° down the road.

Format

Shop-in-shop, or standalone.

Preferred

Shop-in-shop

Add a Pragma° recovery corner inside an existing gym, clinic, spa or hospitality space — lower risk, an existing audience, and a fast start.

Also possible

Standalone studio

A dedicated Pragma° recovery studio as its own destination, for operators ready to build around the concept.

What the price covers — and what it doesn’t. The investment covers the devices, the licence and installation. It does not cover the space, rent, fit-out, or any electrical or plumbing work the space may need. We’ll confirm exactly what’s required for your location on a call.

Terms

The shape of the deal.

from €149,000three-device core, ex-BTW, installation included

5 yearslicence term, with a renewal option

By populationprotected territory in your area

You keep the kitthe equipment is yours regardless of the licence

An ongoing partnership. A modest revenue-linked partnership fee keeps our interests aligned with yours — we’ll walk through the numbers on a call. As you add modalities such as X°CRYO or X-TONE, there’s a path to preferential terms.

If it doesn’t work out. There’s no buyback, but the equipment stays yours, and Pragma° maintains a second-hand market for used units — a real, checkable answer to “what’s my downside.”

FAQ

What operators ask about a Recovery Studio.

How much space do I need for a Recovery Studio™?

For a studio with three modules (Cryo, Light, Oxygen), allow about 20–25 m². The concept is modular, so you can start small and add technologies later.

Do I need permits or special facilities?

The Recovery Studio™ usually requires no special permits. All systems are fully electric and free of nitrogen or pressure vessels. We do work with clear protocols and safety guidelines, especially for OxyPro™.

How quickly can the studio be operational?

On average a studio is fully operational within 4–6 weeks of the configuration being approved. Delivery, installation and team training are planned as one process.

Can I use financing or lease for the investment?

Yes. We offer various lease and financing options through recognised partners. Together we look at which structure best fits your business case and growth plans.

What training and support is included?

Every studio implementation includes comprehensive training in using the equipment, client guidance, workflows and basic marketing. On top of that we provide ongoing technical service and support, so your studio stays operational and profitable.

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